The ReDREAM Energy Knowlegde Center

We are pleased about your visit and your interest in dealing more intensively with the complex and multifaceted topic of energy. The ReDREAM Energy Knowledge Center is intended to support you in actively supporting the energy transition with your know-how. We hope you enjoy discovering and learning more.

The Consumer Perpespective

It is not only in the ReDREAM project that the focus is on consumers and their influence in the energy sector. Therefore, it is extremely important to understand the consumer. What moves them, how do they perceive the topic of energy in the first place? What are the factors that influence their behaviour in the use of energy? In the following section, some insights will help you to adapt your activities more efficiently and sustainably to the real consumer needs. 

The energy market with its various participants is a complex entity with completely different needs. Based on the ReDREAM behavioural research work, we have presented some participants and their needs in the form of white papers in the following section.

Private Consumer

residential users and general public

Industrial Consumer

commercial and industry

Architects and Decorators

the designer perspective


technical installers

ReDREAM Energy Magazine

Welcome to the ReDREAM magazine and the most important news around the project. Let us inspire you, find out what energy means to you personally and become part of a movement that has a lasting impact on our behaviour and life with energy.

Energy ABC - Headerpicture

Energy ABC

Energy ABC: the key concepts around the topic of energy explained from A to Z Do you know how much energy the average European user consumes every year? Or how the Moon can be a source of energy? For most of us, energy is imperceptibly present in our day-to-day lives.  We touch a light switch

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“It´s about when and why not on or off”

Interview by: Patrick Rembe In the middle of such a big energy transition as the one we are currently facing, where numbers and facts tend to be the focus, sometimes it is hard to find someone as motivated to bring these things to people’s attention as Juan Martino. Juan is a strategic designer at Soulsight,

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Consumer behaviour makes the difference

Interview by: Patrick Rembe As the Spanish saying goes, “El que espera desespera” (he who waits, despairs). This is exactly what Leonor Ruiz believes when it comes to sustainability and energy transition. Leonor is a design strategist at Soulsight, a strategic design consultancy, and partner in the ReDREAM project. She is convinced that it is

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Alvaro has dedicated his career to research and development in the energy sector with a business development focus taking projects to market. He is driven to promote energy transition by empowering energy citizens towards a sustainable and just energy model. To this end, he is promoting a Fourth Sector business that is driven by a purpose to combine social innovation, alleviate energy poverty and drive decarbonisation of the sector. This visionary drive is grounded by his expertise in high-performance intelligent systems, energy trading and consumer engagement. He is the founder and CEO of Stemy Energy and professor at COMILLAS university in Madrid. He is a member of the MIT “Utility of the Future” and honorary member of the Spanish Industry 4.0 Observatory, has run more than 70 projects and delivered 30 high impact papers.

We have to change our mentality!

A small group of experts from the European Union spoke on the subject of the energy transition at   Put people at the centre to provide sustainable energy for all. Tweet was the clear message to all those who really want to promote the urgently needed change. More than enough reason to talk to the coordinator of ReDREAM,

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Sunset in front of an industrial skyline with bridge and river. Good example for energy transition.

Energy is not present in a conscious way in consumers’ daily life!

Written by Leonor Ruiz (Soulsight); Photo by sterlinglanier Lanier on Unsplash 7 Takeaways from consumer- energy engagement research. One of the global goals is the transition of all countries to renewable or “clean” energy. Decarbonization has been one of the most mentioned words in international forums in recent years. However, decarbonisation is complex as it

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